Although Taco Bell was founded in 1962, it has earned a top spot among all the iconic fast-food chains by launching unforgettable menu items that go down in history and mark important moments in food culture.
The fast food chain has also prioritized fostering innovation by constantly developing and launching new menu items, which allows it to experiment and stay relevant among consumers.
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Although people have become more conscious of their spending habits due to inflation and the unpredictable economy, these strategies have helped Taco Bell prevail despite the current tumultuous circumstances that have affected its rivals.
Related: Taco Bell reveals secret strategy to take over fast food
Taco Bell (YUM) has become incredibly successful due to its insanely low prices and great deals that focus on providing value. Pricing is a huge selling point for today’s consumers, attracting audiences across all generations and incomes.
Taco Bell Luxe Cravings Box.
The Washington Post/Getty Images
Taco Bell unveils new items and returns beloved fan favorites to its menu
Steak & Queso Crunchwrap Sliders
In celebration of the Crunchwrap Supreme’s 20th anniversary, the fast food chain announced the release of the new Steak & Queso Crunchwrap Sliders, which consists of two slider-sized Crunchwraps filled with steak, chipotle sauce, pico de gallo, cheddar cheese, and a mini tostada inside each one, all wrapped in a grilled flour tortilla.
Caliente Chicken Cantina Menu
As an extension to its ‘Cantina Chicken Menu,’ Taco Bell launched the Caliente Chicken Cantina Menu with a new Jalapeño Sauce, featuring a lineup of new crispy and soft tacos, burritos, quesadillas, and a bowl.
Chicken Strip Menu
To complete its ‘Cantina Chicken Menu’ and join the chicken strip trend, which has been all the craze among its fast food rivals, Taco Bell is launching the Chicken Strip Menu, featuring a lineup of chicken strip items in various presentations, including burritos, tacos, and individual chicken strips.
Flamin’ Hot Burrito
A new burrito is being added to Taco Bell’s menu. The Flamin’ Hot Burrito is filled with nacho cheese sauce, sour cream, seasoned beef, new Flamin’ Hot rice, and Flamin’ Hot Fritos for extra crunch, all wrapped inside a warm tortilla.
QuesoCrisp Taco
This new QuesoCrisp Taco takes Taco Bell’s classic crispy taco fillings and places them inside a cheese taco shell.
Shredded Beef Grilled Cheese Burrito
The new Shredded Beef Grilled Cheese Burrito is filled with shredded beef, nacho cheese sauce, rice, fiesta strips, chipotle sauce, sour cream, and cheese wrapped inside a flour tortilla, which is then topped with more cheese and grilled to a crisp.
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Rolled Steak & Poblano Quesadillas
Taco Bell stuffed its classic quesadilla with steak and poblano peppers, then rolled it all together to create the new Rolled Steak & Poblano Quesadillas.
Crispy Fajita
Taco Bell’s new Crispy Fajitas consist of tempura-battered crispy bell peppers, onions, and jalapeños paired with a white habanero ranch sauce for dipping.
Queso Fundido Rolled Chicken Taquitos
The Queso Fundido Rolled Chicken Taquitos consist of fried rolled corn tortillas stuffed with shredded chicken and various fixings. This new item will also be paired with a green chili queso fundido for dipping.
Short Rib Chile Relleno Burrito
The Short Rib Chile Relleno Burrito consists of a green chile stuffed with juicy short rib beef and tons of melted cheese, all wrapped inside a warm tortilla.
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Brisket Taco
Taco Bell’s new Brisket Taco is stuffed with slow-roasted brisket and topped with shredded cheese and crunchy purple cabbage.
Poutine Fries
The new Poutine Fries gives a fun twist to Taco Bell’s iconic seasoned fries by topping them with slow-roasted pork, savory gravy, and cheese curds.
Mexican Pizza Empanada
The new Mexican Pizza Empanada takes the flavors and toppings of Taco Bell’s fan-favorite Mexican Pizza and stuffs them inside a crispy fried empanada.
Mini Taco Salad
Because everything tastes better in a bite-sized version, Taco Bell is bringing back its beloved taco salad in a miniature version stuffed inside a mini tortilla cup and topped with salsa verde and lime.
Tacodilla
The Tacodilla combines a carne asada taco topped with guajillo pepper sauce placed inside a cheese-filled grilled corn-flour tortilla.
Toasted Cheddar Street Chalupa
Taco Bell is returning the Toasted Cheddar Chalupa to its menu after being discontinued in 2020.
Cool Ranch Doritos Locos Tacos
Due to popular demand, Taco Bell is bringing back the Cool Ranch Doritos Locos Tacos after nearly six years since being banished from the menu.
Taco Bell launches sweet new deserts
Ube Strawberry Cookie
This exciting new addition to Taco Bell’s dessert menu item consists of a scoop of purple ube ice cream sandwiched between two soft strawberry cookies.
Taco Bell x Milk Bar Birthday Cake Churros
Taco Bell partnered with Milk Bar to create a fusion that combines the traditional churro and fills it with Milk Bar’s birthday cake frosting, which is then topped with pink sugar and colorful sprinkles.
Salted Caramel & Toffee Cream Empanada Bite
This sweet new treat takes Taco Bell’s Caramel Apple Empanada to the next level by adding salted caramel and toffee cream inside.
Caramel Apple Empanada
Taco Bell is returning the fan-favorite Caramel Apple Empanada to its dessert menu. However, the fast food chain didn’t disclose if it would be a permanent item or a limited-time offering.
Taco Bell is collaborating with multiple companies to create new sauces
Mike’s Hot Honey x Diablo Dipping Sauce
Taco Bell is collaborating with Mike’s Hot Honey to create a new sauce that will be served along with Taco Bell’s new Crispy Chicken Nuggets.
The Weak Knees Fire Sauce
Taco Bell is partnering with Brooklyn-born condiment brand Bushwick Kitchen to launch a new sauce called the Weak Knees Fire. This sauce combines Taco Bell’s iconic Fire sauce with Bushwick Kitchen’s Weak Knees Gochujang Sriracha to create a unique smokey, spicy, and citrusy sauce.
Zab’s Hot Ranch
Taco Bell has teamed up with Zab’s Hot Sauce to create Zab’s Hot Ranch, a new dipping sauce that mixes Taco Bell’s Spicy Ranch sauce with Datil Pepper, Zab’s top ingredient.
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Purple Chile Sauce
Taco Bell is developing a purple sauce that will feature its signature color. This new Purple Chili Sauce contains three of the spiciest chiles: ají panca, habanero, and ghost pepper.
Taco Bell extends its Baja Blast offerings
Mountain Dew Baja Midnight
The Baja Blast is Taco Bell’s most popular beverage and one of its most-ordered menu items. Therefore, it’s launching a new passionfruit flavor to enhance its drink options.
Baja Blast Pie
Taco Bell is giving the traditional pumpkin pie a twist in celebration of Thanksgiving by launching a Baja Blast Pie. This unique pie consists of a graham cracker crust and a Baja Blast-flavored filling, the fast food chain’s most popular beverage.
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