Goldman Sachs analyst revisits Rivian stock price target after Q4 earnings | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Updated at 10:14 AM EST

Rivian Automotive shares moved lower in early Friday trading following a disappointing 2025 sales outlook, but a top Wall Street analyst remains bullish on the longer-term potential for the EV group and potential Tesla rival.

Rivian (RIVN) , which is backed by an early investment from Amazon (AMZN) and a recent $5.8 billion investment from Germany’s Volkswagen Group, is looking to challenge Tesla’s Model Y dominance in the SUV market with the launch of its R2 offering later next year.

Rivian is also, like Tesla, (TSLA) aggressively cutting costs and streamlining its operations and supply chains as it grapples with fading EV demand, sticky inflation, the potential loss of U.S. tax credits, and looming tariffs on parts from Canada and Mexico.

Against that backdrop, investors were disappointed by Rivian’s (RIVN) early-2025 sales forecast, which sees full-year deliveries of between 46,000 and 51,000 units, down from last year’s 51,600 tally and missing analysts’ estimates of around 55,250 units.

The Rivian R2 SUV, which is expected to challenge Tesla’s Model Y, will launch early next year.

“Our guidance represents management’s current view on potential adjustments to incentives, regulations, and tariff structures,”CEO Claire McDonough told investors on a conference call late Thursday. “Importantly, it’s early in the year, and some of these factors could change.”

Rivian cost-cutting in focus

“We expect to shut down both the consumer and commercial manufacturing lines in our [Normal, Ill.,] plant for approximately one month in the second half of 2025 to prepare for the launch of R2 in Normal in the first half of 2026,” she added.

Rivian said fourth quarter revenues rose nearly 32% from the year-earlier period to $1.73 billion, while it delivered 14,183 vehicles and posted its first-ever quarterly gross profit of $170 million.

The group still sees an adjusted loss of around $1.8 billion this year, but its cost-cutting and efficiency drives, which took around $31,000 out of its cost base for each unit, is setting it up for longer-term profitability once macro conditions improve, according to Goldman Sachs analyst Mark Delaney.

Delaney, who reiterated his ‘neutral’ rating and $14 price target following last night’s earnings, said the cost-cutting trend should lead to a 50% reduction in the bill of materials, the comprehensive list of car components, for next year’s R2 launch.

“We believe there were positive signs with respect to the company’s underlying long-term profit potential,” Delaney said.

Difficult macro backdrop for EV makers

“While we see positive signs for the long term, Rivian is operating in a difficult industry backdrop for EVs (including potential headwinds from a policy perspective for EV demand and credits) and guided for lower vehicle shipments in 2025,” he added.

Delaney also noted Rivian’s potential to grow its software and services business, which saw overall revenue more than double from a year earlier to $214 million, thanks to its nascent partnership with Volkswagen. (VWAGY)

Rivian is “positioned to grow its software and services business, in part driven by its underlying electrical and electronic platform and the ability for the included vehicle hardware (e.g. sensors and compute) to scale to higher levels of [Advanced Driver Assistance System] over time,” Delaney said.

“Rivian plans to support hands-free driving soon, and situationally eyes off driving on highways in 2026 (with the scenarios it can operate under growing over time),” added.

EV industry: risk of losing tax credits

Among near-term challenges, Delaney noted the risk that the industry might lose support from government tax credits, which provide buyers with as much as $7,500 in purchasing power. President Donald Trump has vowed to eliminate the credits.

Rivian generated $299 million in fourth quarter tax credit revenue, a tally that helped it record a gross margin of 9.8%, which topped Wall Street forecasts.

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“We believe it will be important to monitor if there is a change in Rivian’s ability to capture regulatory credit revenue longer term, which the company expects to be about flat (year-on-year) in 2025,” Delaney said.

Rivian shares were last marked 4.4% lower in early Friday trading to change hands at $13.01 each, a move would tip the stock into negative territory for the past six months.