Dollar General makes Target, Walmart customers a better offer | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Beauty seems to be the word on everybody’s lips, and many companies are beginning to reuse the same lipstick as their rivals, hoping to make it their signature look above all others.

Investing in expanding the beauty products category is becoming a popular not-so-secret strategy that many retail giants such as Target, Walmart, and Ulta are starting to use to increase sales and boost growth.

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Target (TGT) introduced over 2,000 products from 50 new brands to its beauty assortment in February, making the addition more enticing to customers by keeping its prices below $20.

Walmart (WMT) has also expanded its beauty options, but unlike its rival, it is leading with premium brands rather than more affordable ones to captivate the higher spender.

The expansion of beauty assortment among retail giants to gain a new audience and boost sales seems to be working. It’s starting to affect even specialized beauty retailers such as Ulta Beauty (ULTA) , which lost market share in the beauty category for the first time ever.

To regain its crown as a top beauty retailer, Ulta recently developed a new growth strategy to combat its slowdown in sales. It plans to enhance customers’ experiences through the expansion of its in-store and online product offerings and assortment, which it will do by introducing new brands and launching a marketplace in its e-commerce platform.

Dollar General expands its beauty category and offers deals to compete with Target and Walmart.

Target

Dollar General enters the beauty market with shocking money-saving deals

Dollar General (DG) has officially entered the retail beauty expansion battle by doing what it does best: selling products at unbelievably affordable prices and following through with its commitment to providing accessibility to all consumers.

The retailer is launching a ‘7 Days of Savings Beauty’ sales event from April 6 to 12, featuring daily discounts on various beauty and personal care products from select brands.

“At Dollar General, we believe everyone deserves to feel beautiful and confident, and financial constraints shouldn’t be a barrier,” said Dollar General Vice President and Division Merchandise Manager of Health and Beauty Jimmy Nguyen. “We are excited to offer our customers a carefully curated and accessible, on-trend assortment of products they need and want across beauty, self and family care,” he added.

Additionally, due to customer demand and feedback, Dollar General expanded its beauty and personal care offerings by introducing new international brands, such as e.l.f. Cosmetics, and adding new products from its exclusive partner brands.

Everything to know about the ‘7 Days of Savings Beauty Event’

The discount retailer shared the schedule for its beauty event:

Sunday, April 6: The L’Oreal featured event allows customers to save $5 when spending $15 across the cosmetics, hair, and skincare categories (including select Maybelline, Thayer’s, Soft Sheen Carson, and Garnier products).
Monday, April 7: Customers can save $2 on select haircare products on Monday.
Tuesday, April 8: On Tuesday, customers can save $3 on Dial body wash (32oz).
Wednesday, April 9: Customers save $2.25 when buying Edgewell or Skintimate shave gel.
Thursday, April 10: Save $5 with the purchase of two Irish Spring or Softsoap (20oz) products.
Friday, April 11: Customers who buy one Old Spice or Secret Whole Body Deodorant will get the second one free.
Saturday, April 12: With the purchase of one Dial hand soap (11 oz.) or bar soap (4 oz./3 bars), get the second one free.

Although some people would never be caught dead shopping for beauty products at Dollar General, the featured brands and deals are too good to pass up. However, the offers won’t last long.