After bankruptcy, women’s clothing chain makes massive change | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

All former brides and soon-to-be-weds know David’s Bridal used to be the place to get the ultimate wedding gown due to its massive brand selection and style assortment, which offered luxury at an affordable price and was sure to put a smile on every woman’s face.

When walking into any of its locations, David’s Bridal knew how to make all the magic happen. The bright chandeliers, iconic black-and-white walls, and beautiful white dresses seem to glisten in any bride’s eyes.

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Unfortunately for David’s Bridal, the time had come. In April 2023, it filed for bankruptcy due to continuous financial challenges and sales slumps that amounted to huge debt.

David’s Bridal has emerged from Chapter 11 bankruptcy.

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David’s Bridal files for Chapter 11 bankruptcy

David’s Bridal filed for Chapter 11 bankruptcy on April 2023, as it was nearly $260 million in debt. Three months later, the bridal company received court approval to be acquired by Cion Investment Corp. (CNIC) in a no-cash transaction deal that allowed the company to avoid a complete shutdown of its business and reduced its debt to around $50 million.

To keep David’s Bridal up and running, the new owner, Cion, agreed to pay debts and costs of leases and renewals to keep less than 200 locations open.

This is not the first time David’s Bridal has filed for bankruptcy. The company first filed for Chapter 11 bankruptcy protection in November 2018 due to a decline in bridalwear demand and high inflation that caused tumultuous financial troubles.

However, the bridal company emerged from bankruptcy a year later after successfully completing its restructuring plan, which didn’t seem to last long enough, as it filed for bankruptcy again nearly five years later.

Nonetheless, the bridal company refuses to let these major setbacks affect its business. It has done everything in its power to reclaim its throne as the ultimate bridal destination and regain market share by acquiring new clientele.

David’s Bridal launches its first-ever menswear collection

David’s Bridal has joined forces with fashion brand Perry Ellis to launch the first-ever menswear collection, which the bridal company will sell directly in stores and online.

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This new men’s collection comprises 200 pieces designed by Perry Ellis and its more casual brand, Cubavera. The collection is versatile since it can be worn for any special occasion during any season. It features accessories that have already launched and suits set to debut this April.

“David’s Bridal has long been a haven for brides and all women alike for special occasions, and with this expansion, it’s bringing the same expertise, style, and convenience to men, making it a one-stop destination for all,” said David’s Bridal Chief Business Officer Elina Vilk.